Label Launch: Citizen’s Mark

With a background in diplomacy, Citizen’s Mark CEO Cynthia Salim understands the importance of women’s professional wear. As a management consultant for the United Nations, Salim found it difficult to find fashion forward and ethically sourced pieces. Instead of lowering her standards, she raised the bar and developed her own line. After establishing its headquarters in WeWork’s Madison Avenue co-working space, the brand is proud to announce its launch.


Image courtesy of Citizen’s Mark

Salim officially founded Citizen’s Mark in January 2015, but the careful planning, relationship building and execution took over two years. Salim and her team collaborated with craftsman and factories to develop a workflow and product that was fashionable, environmentally sustainable, and economically viable for the workers who produced it. Ultimately, Salim created a garment for women making moves that helped the people who crafted it rise, too.


Image courtesy of Citizen’s Mark

A major tenant of the company’s philosophy is transparency. From Italian wool to upcycled Nepali horn buttons, Citizen’s Mark commits to using fairly trade materials. The Portuguese workers who sew the garments earn a living wage and receive health coverage and additional benefits from local business partnerships. At the beginning of May, the team traveled to Portugal to shoot a forthcoming video highlighting the factory’s daily workflow and the people who make it possible.


Image courtesy of Citizen’s Mark

This Thursday, May 21st, Citizen’s Mark celebrates the premiere of its first collection, a line of meticulously structured blazers in four distinct colors. Salim and her team love meeting their customers, so they’ve organized a party at Impact Hub New York. Space is still available but going fast, so RSVP today and get in on the ground floor.

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