Before we graduated from college, Beaky’s mom gave us solid advice: your twenties are when you figure things out, but your thirties are when the magic happens. By that point, she said, you’ve made mistakes, tried new things, and have a better sense of who you are and where you’re going.

But if this is true, why are so many women afraid of getting older? Is it because, we’re told, our biological clocks are ticking? If we have kids, are we destroying our careers if we stay home with them? Are we supposed to be married by now? Do we Botox and boob job for ourselves or to keep up appearances? Shouldn’t we have already “made it” by now? Are we still relevant, or is the 19 year-old intern building an app that will put us out of a job? As the big 3-0 looms in the distance, should we stay “29” for as long as we can?

We call bullshit.

Get Inspired

As more women grow up in a world where choice exists, it becomes more important for women to “define” success for themselves. Our team consists of a filmmaker, an actress, an artist, and a writer/archivist; we go all the way back to freshman year of college, so we’ve watched each other refine our own definitions for over a decade. The road from orientation hasn’t always been easy, but we’ve never ceased our hustle. Sometimes, it’s easy to lose focus on what’s really important, so part of Lady Collective celebrates women who pursue their dreams and live their truths. This project to keep us hungry and engaged; committing to our editorial calendar holds us accountable to you, our readership.

Reflect + Take Action

In spite of years of progress, oppression of all varieties exists. The media is filled with instances of sexism, racism, homophobia, transphobia and shaming of all varieties. But perhaps what’s more worrisome is the overwhelming number of incidents that go ignored and unreported; depending on who’s talking, the idea of “what’s news” can change dramatically. Part of this project is to support worthy causes, call out oppression, and reflect on our personal biases that we need to unlearn. If we don’t feel qualified to expound on a topic, we’ll point you in the direction of a resource we trust.

Learn Something New

Finally, we resolve to never let ourselves get too comfortable with our own knowledge base. It’s always possible to learn and do more, so we want to teach through our posts. We’ll explore ways to learn skills like coding and design, formulate a game plan to help you negotiate a salary, and help you get a handle on personal finance. And every Friday, we’ll pick the brains of all the awesome women we know and tap into their turning 30/post 30 experience. What have they learned? What did they wish they knew then? How did they change over time? What do they still want to do? With any luck, you may learn something about yourself through another woman’s story.

Let’s be clear: this project is not an attempt to encompass “the woman’s experience;” such an effort is both nonsensical and impossible. This project is not an attempt to define all women, nor is it a road map for how to be a woman in the 21st century. If you’re looking for a “how to” guide on how to live your life, this isn’t it. Instead, we want to give a voice to as many women’s stories as we can. The point of this project is to start a conversation, so question, comment and critique. Let’s keep the party going.

Much love,

Beaky, Page, Eriana, & D-Duff


  1. carole douglas

    I am an older woman, proud to be who I am and still planning an exciting life ahead. I organise and lead adventures (don’t like the word tour) to places of interest that enable us to grow as human beings; to remote villages in India, to the fusion of Santa Fe at festival time and to the beating heart of Mexico. There are a few things I have not yet achieved and I am working on these. Among the (mainly) older women who travel with me I find a general attitude that life after 60 leaves little ahead except diminishing capacity and purpose. I like to think that the adventures help in some way to turn that around. One of my best friends, Lisa, turned 100 recently and she did not get to that lively age by being afraid of the future. I am well past 60, lived through lean post war (2nd that is) times, marched against the bomb, danced at Woodstock and just bought tickets to hear Joan Baez (in Sydney) whomI saw live in the 60s in California. I have traveled the world and still sparking on all cylinders. I really like what you are setting out to do and if I can contribute constructively then let me know. Young people are amazing and the world is theirs to shape.

    • mm

      Carole, your life sounds amazing! We’d love to have you answer our Schoolin’ Life interview questions if you’re interested. May I send them over?

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